Jan Roos
 

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Email:  jan@sloconsultants.com

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Friday
Sep262008

3 Benefits of marketing an online business using articles

If you have an internet business, then you know that the key to its success is traffic generation. Persuasive sales copy and sharp graphics are great, but it doesn't mean anything unless there is traffic. Marketing an online business using articles provides you with three main benefits: targeted traffic, no financial investment, and backlinks to the site you are promoting. To truly take advantage of the effectiveness of article marketing, these benefits need to be fully understood.

1. Targeted traffic. Typically, the process works like this: you write and submit a keyword rich article to an article directory. The article shows up in the search engine results when someone searches for certain keywords. The individual then reads your articles and hopefully clicks on the link you included in your author resource box. Since the website visitors have read your articles and trust you enough to visit the link you specified, they are in the perfect mindset to be introduced to your online business.

2. No costs involved. Unlike pay per click marketing or classified advertising, there's no financial investment needed to market with articles. There are hundreds of article directories that will happily accept your articles at no cost to you. Although there is no out of pocket expenses, you will have to put in the time to write the articles.

3. Long term effects. It is a common story to hear about a marketer getting traffic from articles he published years ago. Because articles are kept active on the directories, they will continue to show up in the search engines for years to come. What a powerful technique! You spend thirty minutes writing and submitting an article, and get visitors for years. Now what if you had ten articles published? 30? 200?

Getting traffic is the top goal of internet marketers. Marketing an online business using articles is a popular strategy among them because it is an effective way of generating long term, targeted traffic with no financial risks involved. From novice marketers to the big name gurus, article marketing is becoming a permanent part of their marketing plans.

To your success,

Jan Roos

Monday
Sep222008

A Serious Internet Marketer Like Me Doesn't Waste Time on Facebook

Here's an internet marketing tip that most of you already know is there but choose not to acknowledge or use. The first and biggest mistake any internet marketer or website owner can make in the realm of the internet is to think this...Facebook is for kids, don't waste your time! This tip was given by another internet marketer who cajoled me out of my shell...and here I am.

Facebook Wasn't Made For An Internet Marketer...But For The Kids, Singles And Students

When Facebook first emerged, the tip to internet marketers was that it was merely just another Friendster or online dating or friendship site or at best, JUST ANOTHER ONE OF THOSE networking sites.

As it turns out, Facebook creator placed the right platform for the original facebook by implementing the viral marketing method into the engine. We all hate it but it worked for a while although many gave up and said adieu to Facebook after that. That is In my personal opinion and a personal internet marketing tip.

My favorite topic of conversation these days revolves around my active usage of Facebook as a social and networking medium for everything that I do online. Sure, there are a lot of stuff in Facebook that I steer clear of like the annoying applications and forcing applications and recommendations down our throats like cough mixture.

The trick is not to fall for them and instead an internet marketer's tip is to use it to our advantage...in creating awareness and links. Use it to generate publicity using friends, family associates and like-minded people.

People Are Skeptical About How Useful Facebook Is

If you're over thirty or maybe as 'young' as I am, you're probably thinking the way I used to think...that I shouldn't waste a single precious moment of my time Facebooking because as an internet marketer, it's like playing porn stuff into your professional website or perhaps poking your pen up someone else's nose.

That's not the kind of internet marketing tip I am going to dispense today. It's disgusting and it's also degrading. No internet marketer in his or her right mind would use something as utterly childish as Facebook to promote himself or herself.

Why Close Your Mind To Facebook So Soon?

And yet, it continues to grow. Have you asked yourself why? Instead of closing your mind off of the prospect of using Facebook for part of your internet marketing activities & tips, why don't you take some time to explore it?

I know the new Facebook is having a lot of people confused but poke around a little and I am quite sure if a thirty-something mom like me can find my way around, you can too. It's only when you start using it, posting stuff, sharing pictures, links, ideas, connecting and networking with others that you will see why Facebook is almost indispensable to an internet marketer today...for now!

The problem is that a lot of old geezers like me DON'T WANT to try new stuff. We'd rather stick to the ones we're familiar with and the websites we know works.

Do you not know, then, that the world of the internet is a consistently changing and evolving one? It evolves so fast that once you get used to Facebook, the internet marketer in you would be screaming out when another new one is introduced.

The World Of Internet Marketing Is Consistently Changing And Evolving....You Need To Change And Evolve With It

But this is the world of online marketing. You have to get used to something and learn the new stuff all the time. When you first join Facebook, on a personal or internet marketer level, it might not seem like much to you. Give it some time. Post a little here and there, join some groups, discuss some issues, give feedback to people and soon, you will see magic happen.

I believe even the most subdued internet marketer tip issuer or online marketing guru have his or her own Facebook account in there somewhere. It's just that, they're rather afraid to actively use it because it just seems so YOUNG.

But trust me, poke your nose around a little and you'll see that many familiar and famous internet marketers are hanging around somewhere in there, hoping not to be noticed and afraid to start using it just in case someone found them and started calling them a kid.

And here's another internet marketer tip, internet marketers hate it when they do the same things kids do online. We promote online, we do not do it senselessly and without reason. Facebook, apparently, for me, is the only 'kiddy' thing that I am allowed to do during my 'working hours' as a freelance internet marketer.

Marsha Maung is a Malaysian-based freelance writer with two kids. She spends her time ferrying her kids around, watering her plants, writing web content, SEO stuff, ghostwriting books and also indulges in the occasional Facebook-ing. Visit her blog for more dirty details on the life and times of a mother, writer, designer, housekeeper, coffee-maker, poop-wiper, chef...and just about everything else under the sun.

Tuesday
Sep092008

Do you have the right Social Bookmarking strategy? There are some Pitfalls to avoid.

If you have the right social bookmarking strategy then you can literally generate heaps of free traffic from social bookmarking sites like Digg, Delicious,Stumbleupon etc. Here is an article of what Social Bookmarking is for those of you that's not familiar with the term.

There are some major pitfalls when it comes to social bookmarking that can seriously hurt your Seo ranking and even get you banned from the social bookmarking community.It is important to remember that social bookmarking is a social community hence the word social in social bookmarking.

1. Never bookmark only your own sites as you will be seen as a selfish spammer and you will get penalized.You want to act like you are a normal person surfing the web bookmarking all kinds of different sites.Don't just bookmark business related sites.Bookmark any site that you find interesting.Then systematically bookmark your own sites and you will start to see some serious traffic coming in.

2.Never bookmark the same site with the same headline and tags in more than one social bookmarking site.This is a very poor social bookmarking strategy.Remember, again you want to come across as just a normal person who bookmarks all of their favorite sites.Why would a normal person bookmark the same site on 20 different social bookmarking sites? This is a dead giveaway and you will get penalized.

So in a nutshell your social bookmarking strategy should be to act as a normal person and bookmark all of your favorite sites you find and then systematically also bookmark your own sites.

Never bookmark the same site in two different bookmarking sites and always make sure you enter your tags and your title correctly when you bookmark your sites.The search engines are looking for the tags you have on your bookmarks and this strategy can bring you tons of traffic if you are patient and do things right.

Tuesday
Sep022008

Why Marketing An Online Business Using Blogs Is So Effective

Web logs, more commonly known as blogs, are growing in popularity among internet marketers as a means to promote their offers.  Blogs are different than your typical static website, and smart IMers are  using these differences in order to generate more traffic and better connect with their ideal customers.  Marketing an online business using blogs works because of a variety of reasons.

1.  Higher search engine rankings.  Google loves change, and because blogs are updated so often, they tend to rank higher than similar websites that don't change much.  The immediate result of ranking higher is much more traffic being sent to your promotions.

2.  More personal touch with potential customers.  It's a challenge to establish a close connection via your average site.  At times, it can seem rather cold and sterile.  Blogs aren't like that.  Most blogs are written as journals, giving the author plenty of freedom to slip into slang, show varying degrees of emotion, and develop a  more intimate relationship with his readers.  The greater the trust that you establish with them, the better your conversion rates will be.

3.  Easy to create and maintain.  For those that don't have the technical expertise (or financial resources) to build a website, blogs offer a simple solution.  In a few minutes time, you can be a published blogger.  All you need to do is create a blog, choose a template, personalize it a bit, and start posting to the blog.
 
Adding future blog posts is even easier.  Just type in your title and content of your post, and hit the publish button.  The blog script, using the template you chose, will instantly and automatically create a new page on your blog.  For busy marketers, this cuts down on a lot of time messing with html code.

Blogs are the perfect marketing tool, and marketers are finding more and more ways to exploit the benefits that they have. Marketing an online business using blogs is effective because blogs are easy to maintain, give you extra traffic from ranking higher in the SERPs, and allow for a personal touch with those in your targeted niche.

For a great article on how to do blogging the right way click Here.

Monday
Sep012008

How To Go About Marketing an Online Business Through Forums And Get Heaps Of Free Targeted Traffic.

Forums is a great way of marketing an online business and I'm going to talk about how to do that in this post. I will also share with you the two main forums that I use to market my online business and in the same time I also learn alot in these forums.

First of all what you want to do is find some good forums in the niche that you are promoting.This can easily be done by a simple google search.

Once you have found a few forums you should go ahead and join them.After joining these forums you should immediately setup your signature line.

This will be a short message that will appear at the bottom of every post you will make in the forum.It's the same as an email signature.You signature line should be a simple message that lets other's know what you are doing and also include a link to your website or blog.

Once you got that done you can go and participate in the forum.The key here is to never ever go in there and just start talking about your business opportunity or your product.

Don't go and spam the forum as people will absolutely not want to click on your signature line and they won't want to do business with you.

The right way of doing things is to actually participate in the forum in a helpfull and kind way, you need to add value to the community by answering some of the questions in the forums in a selfless way.

Also post legit and relevant questions in the forum in order to get the whole community to participate in that particilur post that you posted.

Once you do that correctly people will see you as a person who is selfless and a person that brings value to the forum.You will be respected by other's and that's when people will start clicking on your link in your signature line.

This is a highly effective strategy and I know a few people who only use forums to market their online businesses.

Marketing an online business through forums should be something that every marketer do on a regular basis and there is also so much you can learn from in these forums.

Here is 2 of the best forums on internet marketing where I post regularly,I get alot of traffic from these forums and I also learn alot about marketing an online business. All the brightest minds in the Internet marketing community are on these forums.

1. The Warrior Forum

2 ConquerYourNiche Forum