Perfect Internet Marketing

Pay Per click advertising is regarded by most people including myself as the most dependable and overall best traffic generation technique of all. The reason is simple, with pay per click you can get targeted traffic on demand. With pay per click you can also scale your business easier. The traffic you get is almost instant and it is very dependable.

You don't have to slave away for hours trying to crank out 2000 articles and make hundreds of videos etc with pay per click. You can buy your traffic, test your pages and offers quickly, keep the ones that work and then scale from there.

Google Adwords is the most well known pay per click marketing medium but there are many more ways to buy traffic than just Adwords. Media buys is the way the "Gurus" are getting rich these days. You see, the Gurus use Google Adwords to test their offers and landing pages etc very quick. Once they know their conversion rates and click through rates they then move those campaigns to media buys as well.

Media buys works like this. You basically buy banner space on high traffic websites related to your niche. You pay "per thousand impressions" So you might pay something like $2 per thousands impressions for your banners. Now the Guru's knows from their PPC campaigns that his banners gets maybe a 0.02% click through rate, his landing page gets an 25% click through rate and the sales page or offer page then converts at 2% or even 12% if they are doing CPA.

With these numbers they can figure out how much money they can make per 1000 visitors. Let's say they know that their profit per 1000 visitors is $4. They can now go out and offer the media buying companies or even high traffic website owners $2 per 1000 impressions. This way they know that they will keep doubling their money and they just keep buying massive amounts of traffic.

It's easy to see that PPC is the way to go but it really isn't as easy as it sounds. You must be prepared to lose some money first while you test your offers and keywords. You must also educate yourself on effective Adwords techniques to get your clik through rates up and then you cost per click down.

I have bought a lot of Adwords courses and there are two of them that I would highly recommend. These two courses covers everything you'll need to know about Google Adwords PPC marketing.

The first course is The Definite Guide To Adwords from Perry Marshall and the second is Double Digit Ctr from James Schramko but his has been sold out and not available anymore. The guide from Perry Marshall is so comprehensive that it alone is all you'll ever need to know about adwords.

Leave your comments and let me know how you feel about PPC.